The Lobster League

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Build a wiser, more rational relationship with money

The Lobster League is a moving tale about money, memory, and human behavior—over bowls of lobster bisque.

Inspired by his real-life work advising high-net-worth families, financial advisor Scott MacKenzie invites an eclectic group of clients to a private, weekly lunch series called the Lobster League to unpack finance concepts through intimate, character-driven stories. Against the backdrop of Gloucester, Massachusetts, these close-knit, seaside gatherings give rise to sometimes-painful confessions, hard-earned lessons, and life-altering realizations about the hidden emotional traps that wealth can bring.

Part narrative, part practical guide, The Lobster League offers clear-eyed insight on how to build a wiser, more rational relationship with money. Warm, witty, and psychologically savvy, MacKenzie highlights real psychological traps alongside actionable perspective on recognizing and resisting them. MacKenzie reframes money talk to invite readers to view their finances with honesty.

A masterclass in both storytelling and realistic, applicable advice, this book is for anyone who wants to understand why we make the financial decisions we do—and how to change our thinking to build a life of true wealth.

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“Scott MacKenzie has taken the complexity out of personal finance with a story you’ll actually enjoy reading. The Lobster League shows you how real people make money mistakes—and how you can avoid them.”

“I first heard Scott speak on behavioral finance at an Entrepreneurs’ Organization event and was captivated by his storytelling. The Lobster League brings that same engaging style to the page, delivering powerful insights through a compelling narrative. What sets this book apart is how it imparts wisdom not by lecturing, but by immersing you in a story that makes the lessons stick with you. The result is an entertaining and enlightening read that will leave any entrepreneur wiser and inspired.”

“Scott MacKenzie’s The Lobster League provides readers with sound advice to navigate successful transitions not only with their financial capital but also in their lives. His fiduciary expertise rings through with confidence and clarity.”

Scott MacKenzie, MBA, CFP®, CIMA®

is founder and senior wealth advisor at PFW Advisors, where for more than thirty years he has helped families make values-aligned financial decisions.

A trusted voice in strategic wealth management, Scott specializes in delicate life transitions— retirement planning, business exits, inheritance stewardship, and surviving spousal loss. He is a long-standing member of the Atlanta Estate Planning Council and Entrepreneurs’ Organization, combining technical expertise with compassionate client care.

Scott believes thoughtfully managed wealth becomes a tool for lasting, multigenerational impact and guides clients to align financial choices with personal values and ethical stewardship in family decision-making matters.

Alan Sanderson had built

a thriving financial advisory firm in his hometown of Gloucester, Massachusetts, serving both the blue-collar families he grew up with and the wealthy summer residents who later sought his expertise. But after decades of watching clients, rich and working-class alike, make snap financial decisions that cost them dearly, Alan was ready to try something new. Drawing inspiration from Daniel Kahneman’s Thinking, Fast and Slow, he founded “The Lobster League,” a small discussion group designed to help people recognize the hidden biases behind their choices. Over lobster lunches at the Beauport Hotel, Alan hoped to teach his clients to slow down, think clearly, and make decisions that truly align with their values. What unfolded would reveal far more about money, human nature, and satisfaction than anyone expected.

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